Matt Balogh
A senior market and social researcher with vast experience, capable of taking overall responsibility for large and complex projects, and particularly
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Conducting reviews and audits of proposed research designs or research results as their fit for purpose and reliability of results.
Prior Experience
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BIS Shrapnel
(now Oxford Analytics)
Reark Research
McNair yellowSquares
formerly
McNair Ingenuity
Research
The Gallup Organisation
Formerly Quadrant Research
News Ltd
Managing Director
2001- 2018
Founded McNair Ingenuity Research in 2001, merging to form McNair yellowSquares in 2017.
Grew start-up to premium industry provider, with a call centre of over 40 interviewers, 8 programmers, 1600% growth in share value.
Industry leader in multi-lingual and Indigenous Research
Won several multi-million dollar government projects in Health Research
Vice-President
1999-2001
Business development and growth
Adoption of Gallup procedures and products
General Manager, Quadrant Research
1998-1999
Financial management
Staff hiring and reviews
Training and development
Internal management procedures
Marketing Director, Quadrant Research
1997-1998
Development of marketing materials, website, PR and new products
Group Marketing Services Manager
1989 – 1997
Coordinated 12 marketing services departments nationally
Coordination acquisition of all research
Oversaw over 60 research projects per annum
Oversaw production of trade marketing documents
Co-ordinated national marketing and research conferences
Involvement in strategic planning of new publications, launch of Foxtel, and other initiatives
Project Manager
1987-1989
Conducting a variety of business-to-business research
Conducting in-depth interviews and focus groups
Developing and selling syndicated research
Establishment of in-house analysis facility
Assistant Project Director
1985-1986
NSW omnibus manager
Conducting a large range of qualitative & quantitative research
Design of in-venue TV ratings system
Field Supervisor
1984-1985
Supervising a team of interviewers
Door-to-door and telephone interviewing
SOLUTIONS
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Flawless research design
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Insightful data analysis
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Large, longitudinal research programs
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Research amongst hard-to-reach communities, CALD, Indigenous and people with disabilities
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Project and personnel management
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Analysis and insights
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Public relations and promotion
QUALIFICATIONS
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Fellow of The Australian Market and Social Research Society, 2016
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Qualified Practising Researcher (QPR) since 2003
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Graduate Diploma of Strategic Marketing, International Marketing Institute, affiliated with Charles Sturt University
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MA Hons, University of New England, in Political Polling
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BA Hons, University of New England
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BA, Australian National University
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Certificate in Information Security,
University of London (RH), 2018.
INDUSTRY INVOLVEMENT
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AMSRS Research News Editorial Committee, 2016-current
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AMSRS QPR Assessment Committee, 2018-current
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AMSRO Committee member, 2017-2018
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Vice-President, AMSRS, 2006-2011
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Authored more feature articles in Research News than any other contributor since inception
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Secretary, AMSRS 2005-2006
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AMSRS NSW Committee, 2005-2007
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Chairman, Newspaper Advertising Bureau of Australia’s Research Sub-Committee, 1989-1994
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Member of Pacific Area Newspaper Publishers Association Marketing Advisory Group, 1996-1997
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NSW Editor, Research News, 1985-1988
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Experience in TV, Radio & print media PR appearances
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Best practice trainer, AMSRS, 2005-2006
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Spoken at 30+ conferences
AWARDS
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AMSRS Fellow,
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Best Paper, AMSRS National Conference, 2006
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1st Prize winner, International Newspaper Marketing Association, 1994
OTHER ACHIEVEMENTS & INTERESTS
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Justice of the Peace, NSW, since 198??
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Heavy vehicle, bus, motorcycle licence
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Boat and PWC licence
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Microlight pilot’s licence, 2014-2016
CONTACT
Matt at
Second Set of Eyes
Second Set of Eyes is based in Sydney, Australia - and acknowledges the Wangal and Gadigal people as the traditional owners of this land.
Second Set of Eyes offers services globally.
